Traditional Camping under threat

The traditional view of English summer fields full of tents and campers enjoy happy holidays is threatened, according to Mintel. The leading UK research recently carried out a thorough investigation sleeping under scrutiny is in terminal decline, yet within the industry agree.

The results show that one in five people have turned their backs on camping the last five years, and predict the trend will accelerate over the next five years, almost one in four decide to ditch tents for Holiday options other, in absolute terms this means a total of 14 million campers UK, which launched in 2002 will fall to just 9.5 million per year in late summer 2012.

Mintel highlighting a variety of factors for the decline in popularity of camping, as a series of wet summers British and increasing wealth allows greater choice to the tourists. However, one of the most interesting, they say, is the inability of the camping industry exploit modern technology to market their product. Richard Cope, senior travel analyst for research firm suggests that travelers these days are more likely to book on impulse and hints that if the camping industry has to offer last-minute vacancies with forecasts alerts favorable weather would tempt more people on the reservation. How to Cope said: "Gone are the days when people return year after year at the same holiday destination and includes camping. The British are increasingly looking elsewhere for their holidays and last minute deals online means they can choose self-catering static holiday home or holiday cottage rather than choose to remain in a field. "

Although Mintel argue that the combination Summers bad, growing affluence and the proliferation of reasonably priced holiday cottages static caravans and has been a swing to camp under scrutiny in the United Kingdom, Camping and Caravanning Club disagreed vehemently. A spokesman for the organization 450,000 members said their figures show a 1.8% increase in the number of holidays booked camping for the summer of 2007, the fight against the downward trend provided by Mintel. She said: "We opened eight new sites this year and all our campsites were very busy. Our membership is increasing every year, so I do not believe for one time we finished. Our campers are getting younger with the average age down 55-49, which we believe bodes well for the future. "

Jon Knight, author of best-selling publication fresh Camping agree that camping is still as popular as ever, but highlights what may, unwittingly, Mintel found is that many campers are turning their backs on the commercial 'super-park "for the Virgin smaller sites, where there are the traditional values of camping. He, like many in the camping industry, believes the news of his demise is exaggerated and that will remain alive and well in the foreseeable future.

About the Author

Adam Singleton is an online, freelance journalist and keen gardener. He lives in Scotland with his two dogs.

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